Sometimes being upside down is the best kind of saneness you can experience.

So... just like our namesake (the Baobab tree), we can often be found doing headstands in our office. Everything appears somehow funnier, somehow more light-hearted and somehow decidedly odd.

We like odd. We like different (a lot). We don’t need to do what everyone else does. We are blessed to be in an industry that frowns upon the mundane, scoffs at mediocrity and is not very fond of suits.

All that said, different-ness does not imply a lack of intelligence, in fact it’s the perfect environment for it to grow. The mind is allowed to run free and bring back with it lots of little seeds of inspiration that we plant with great excitement, consideration and care underneath the Baobab.

These little seeds must grow into the fruitful brands they deserve to be and as their custodians, it is our job to plant them in our shade, to protect them, nurture them and above all be active participants in their flourishing. We do this by getting to the roots of your business, your goals and visions.

Ultimately advertising needs to sell. You need to see the difference in your business, in your profits- it must grow- and if some of those little seeds seem averse to growing, we just pop down to our local nursery, throw on an abundance of compost on the little critters and that seems to do the trick too!